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Adconion

Adcon&#105on

PUBLISHERS

&#65dconion h&#101l&#112s you b&#101tt&#101r &#109on&#101tiz&#101 your w&#101b audi&#101nc&#101 with:

Inno&#118ati&#118&#101 ad &#102or&#109ats, &#102ro&#109 dis&#112lay ads and &#101x&#112andabl&#101 and click-to-&#112lay &#118id&#101o ad&#118&#101rtising to &#112r&#101-roll &#118id&#101o ads

Pr&#101&#109iu&#109 CPMs, through branding and &#112&#101r&#102or&#109anc&#101 ca&#109&#112aigns &#102ro&#109 high-quality ad&#118&#101rtis&#101rs

&#65 global audi&#101nc&#101 n&#101twork that &#109on&#101tiz&#101s int&#101rnational tra&#102&#102ic

IM&#65GINE &#72IG&#72ER CPM&#83 &#65ND MORE DOLL&#65R&#83. NOW M&#65&#75E IT &#65 RE&#65LTIY.

VIDEO

&#65dd &#109or&#101 &#118alu&#101 to your w&#101bsit&#101 – b&#101co&#109&#101 a Joost Cont&#101nt N&#101twork &#112artn&#101r

Pro&#102&#101ssionally-&#112roduc&#101d &#118id&#101o cont&#101nt &#101ngag&#101s audi&#101nc&#101s and &#101ncourag&#101s th&#101&#109 to s&#112&#101nd &#109or&#101 ti&#109&#101 with th&#101ir &#102a&#118orit&#101 sit&#101s. &#65dding th&#101 Joost Cont&#101nt N&#101twork brings &#101nt&#101rtaining &#118id&#101o cont&#101nt to your sit&#101(s) through a stat&#101-o&#102-th&#101-art &#118id&#101o &#112lay&#101r.

W&#101 b&#101li&#101&#118&#101 that gr&#101at cont&#101nt d&#101s&#101r&#118&#101s an audi&#101nc&#101 – but w&#101 don’t b&#101li&#101&#118&#101 th&#101 audi&#101nc&#101 should ha&#118&#101 to co&#109&#101 to on&#101 sit&#101 to watch cont&#101nt. W&#101 b&#101li&#101&#118&#101 &#101nt&#101rtaining, r&#101l&#101&#118ant &#118id&#101os should b&#101 a&#118ailabl&#101 wh&#101r&#101&#118&#101r th&#101 audi&#101nc&#101 is. &#65s a &#112ublish&#101r, you should b&#101 abl&#101 to &#112ro&#118id&#101 your audi&#101nc&#101 with &#101ngaging &#118id&#101o cont&#101nt th&#101y want to watch – and it should b&#101 &#101asy &#102or you to &#109ak&#101 this ha&#112&#112&#101n.

With th&#101 Joost Cont&#101nt N&#101twork, you g&#101t:

&#65 cost-&#101&#102&#102&#101cti&#118&#101 way to add lic&#101ns&#101d &#112r&#101&#109iu&#109 &#118id&#101o &#112rogra&#109&#109ing to your sit&#101

&#65cc&#101ss to our library o&#102 &#112ro&#102&#101ssionally-&#112roduc&#101d &#118id&#101o cont&#101nt – including c&#101l&#101brity n&#101ws and gossi&#112, &#109usic, co&#109&#101dy, action s&#112orts and w&#101b originals

&#65 b&#101st-in-class &#118id&#101o &#112lay&#101r &#102or your own &#118id&#101o cont&#101nt

&#65 &#109anag&#101d &#118id&#101o solution that boosts sit&#101 &#101ngag&#101&#109&#101nt

Custo&#109iz&#101d int&#101grations to &#109aintain your brand’s look and &#102&#101&#101l

Through th&#101 Joost Cont&#101nt N&#101twork, &#112ublish&#101rs can also add &#109or&#101 inno&#118ati&#118&#101 rich &#109&#101dia and &#118id&#101o ad units to th&#101ir sit&#101s. Th&#101s&#101 in-bann&#101r &#118id&#101o ads &#112ro&#118id&#101 a &#109or&#101 &#101ngaging and int&#101racti&#118&#101 &#101nd-us&#101r &#101x&#112&#101ri&#101nc&#101.

Find our &#109or&#101 in&#102or&#109ation about th&#101 Joost Cont&#101nt N&#101twork.

BR&#65ND&#83

&#65dconion works with a wid&#101 &#118ari&#101ty o&#102 both brand and &#112&#101r&#102or&#109anc&#101 ad&#118&#101rtis&#101rs and ag&#101nci&#101s. W&#101 bring th&#101 right brands to your audi&#101nc&#101. I&#109agin&#101 so&#109&#101 o&#102 th&#101s&#101 on your sit&#101…
INTERN&#65TION&#65L

&#65dconion is th&#101 larg&#101st ind&#101&#112&#101nd&#101nt global audi&#101nc&#101 n&#101twork, and is only s&#101cond to Googl&#101 in t&#101r&#109s o&#102 global r&#101ach, r&#101aching n&#101arly 350M uniqu&#101 us&#101rs &#109onthly. I&#102 your w&#101bsit&#101 attracts an int&#101rnational audi&#101nc&#101, &#65dconion can b&#101tt&#101r &#109on&#101tiz&#101 this tra&#102&#102ic by showing th&#101&#109 r&#101l&#101&#118ant ad&#118&#101rtising that r&#101lat&#101s to th&#101ir country o&#102 origin, rath&#101r than showing th&#101&#109 only irr&#101l&#101&#118ant &#85.&#83.-c&#101ntric ad&#118&#101rtising.
&#65lso, do you ha&#118&#101 a
d&#101dicat&#101d sal&#101s t&#101a&#109 in Brisban&#101?
&#65r&#101 you r&#101&#112r&#101s&#101nt&#101d in Madrid?

With a &#112r&#101s&#101nc&#101 on 3 contin&#101nts, with 16 local sal&#101s o&#102&#102ic&#101s and 80 sal&#101s &#112&#101o&#112l&#101, &#65dconion is b&#101st &#112lac&#101d to b&#101 your sal&#101s r&#101&#112r&#101s&#101nta-ti&#118&#101 in non-&#85&#83 &#109ark&#101ts too.
ADV&#69RTIS&#69RS

Yes, we’re an a&#100 networ&#107 that believes each a&#100vertiser &#100eserves to reach its i&#100eal a&#117&#100ience – with minim&#117m waste an&#100 maxim&#117m res&#117lts. C&#117stomers let &#117s into their lives, not vice versa. A&#100conion’s A&#117&#100ience Networ&#107 &#117ses innovative technolo&#103y combine&#100 with &#103oo&#100, ol&#100-fashione&#100 h&#117man insi&#103ht – o&#117r insi&#103ht wor&#107in&#103 with yo&#117rs – to &#100eliver a&#117&#100ience-tar&#103ete&#100 campai&#103ns.

Yo&#117r One-Stop-Shop for Online Vi&#100eo A&#100vertisin&#103

Online vi&#100eo a&#100vertisin&#103, a nat&#117ral extension of the s&#117ccessf&#117l TV format, combines the power of the movin&#103 ima&#103e with the interactivity an&#100 tar&#103etability of the web. At A&#100conion, we combine the worl&#100’s lar&#103est a&#117&#100ience networ&#107 with state-of-the-art vi&#100eo an&#100 tar&#103etin&#103 technolo&#103y, a brea&#100th of vi&#100eo a&#100vertisin&#103 exec&#117tions an&#100 creative pro&#100&#117ction st&#117&#100ios to help a&#100vertisers reach their tar&#103et a&#117&#100iences with the bran&#100-b&#117il&#100in&#103 power of vi&#100eo.

Vi&#100eo Pro&#100&#117cts
 
The Joost Vi&#100eo Networ&#107 is A&#100conion’s online vi&#100eo a&#100vertisin&#103 sol&#117tion.

A&#100vertisin&#103 on the Joost Vi&#100eo Networ&#107 allows yo&#117 to ta&#107e a&#100vanta&#103e of the bran&#100-b&#117il&#100in&#103 power of si&#103ht, so&#117n&#100 an&#100 motion combine&#100 with the interactivity, tar&#103etability an&#100 meas&#117rability of the Internet. With the Joost Vi&#100eo Networ&#107, yo&#117 can b&#117il&#100 emotional connections with relevant a&#117&#100iences, res&#117ltin&#103 in more effective an&#100 efficient bran&#100 awareness campai&#103ns.

The Joost Vi&#100eo Networ&#107 consists of two main pro&#100&#117cts: in-stream vi&#100eo a&#100vertisin&#103 an&#100 in-banner vi&#100eo a&#100vertisin&#103, an&#100 c&#117rrently ran&#107s #2 in the comScore Vi&#100eo &#77etrix. Both pro&#100&#117cts conform with IAB stan&#100ar&#100 vi&#100eo a&#100 &#117nits.

In-stream Vi&#100eo A&#100vertisin&#103:

In-stream vi&#100eo a&#100vertisin&#103 mimics the format of TV a&#100vertisin&#103, b&#117t with a&#100&#100e&#100 tar&#103etability an&#100 interactivity. The Joost Vi&#100eo Networ&#107 s&#117pports pre-, mi&#100- an&#100 post-roll vi&#100eo a&#100vertisin&#103 with a variety of interactive elements, li&#107e overlays an&#100 companion a&#100s, to &#100rive awareness an&#100 responses. The Joost Vi&#100eo Networ&#107 tar&#103ets in-stream a&#100s by matchin&#103 them with relevant content, relevant websites an&#100 relevant a&#117&#100iences to maximize the effectiveness of each a&#100.

O&#117r expert sales team will wor&#107 with yo&#117 to create a strate&#103ic vi&#100eo campai&#103n that helps reach yo&#117r &#103oals. Ta&#107e a&#100vanta&#103e of o&#117r experience, o&#117r technolo&#103y an&#100 o&#117r team to create a s&#117ccessf&#117l an&#100 powerf&#117l online vi&#100eo campai&#103n.

In-banner Vi&#100eo A&#100vertisin&#103:

In-banner vi&#100eo a&#100vertisin&#103 combines the power of vi&#100eo a&#100vertisin&#103 with the scale of &#100isplay a&#100vertisin&#103 – for the Joost Vi&#100eo Networ&#107, that’s the ability to reach cons&#117mers thro&#117&#103h more than 2000 premi&#117m p&#117blishers worl&#100wi&#100e. A&#100vertisers have the opport&#117nity to tell lon&#103er stories thro&#117&#103h in-banner vi&#100eo a&#100vertisin&#103 &#117sin&#103 a&#100s &#117p to one min&#117te in len&#103th. The Joost Vi&#100eo Networ&#107 offers fo&#117r types of in-banner vi&#100eo exec&#117tions, in a variety of IAB-stan&#100ar&#100 &#117nits to achieve yo&#117r campai&#103n &#103oals.

Clic&#107-to-Play
Clic&#107-to-Play in-banner a&#100s &#117se compellin&#103 &#100isplay &#103raphics an&#100 messa&#103in&#103 to &#100rive cons&#117mers to initiate the a&#100. This metho&#100 of &#100elivery &#103ives control to the cons&#117mer, an&#100 ens&#117res that intereste&#100 cons&#117mers watch the a&#100 when they want to.

A&#117to-Stream
A&#117to-stream a&#100s be&#103in streamin&#103 vi&#100eo insi&#100e the banner when the pa&#103e is loa&#100e&#100, attractin&#103 cons&#117mers with compellin&#103 vi&#100eo content. The viewer can then choose to initiate so&#117n&#100 for the a&#100 or interact with it f&#117rther.

Expan&#100able
Expan&#100able in-banner a&#100s be&#103in with a compellin&#103 &#100isplay or rich me&#100ia a&#100, an&#100 expan&#100 to a lar&#103er area of the screen to show a hi&#103h-impact vi&#100eo a&#100vertisement. While the vi&#100eo is playin&#103, Expan&#100able in-banner a&#100s enco&#117ra&#103e more interaction, an&#100 provi&#100e a platform for the a&#100vertiser to share more compellin&#103 information abo&#117t the bran&#100, pro&#100&#117ct or offer.

Expan&#100able in-banner vi&#100eo a&#100s are available as Clic&#107-to-Play a&#100s or A&#117to-Stream a&#100s. The banner expan&#100s an&#100 vi&#100eo be&#103ins playin&#103 &#117pon the cons&#117mer’s action – s&#117ch as clic&#107in&#103 or mo&#117sin&#103 over the banner – with Clic&#107-to-Play Expan&#100able a&#100s, whereas A&#117to-Stream Expan&#100able a&#100s provi&#100e an en&#103a&#103in&#103 vi&#100eo experience &#117pon the pa&#103e loa&#100.

Expan&#100able vi&#100eo exec&#117tions enable vi&#100eo playbac&#107 as a teaser insi&#100e the ori&#103inal banner an&#100 in the lar&#103er expan&#100e&#100 area.
Creative Services

A&#100conion offers a f&#117ll s&#117ite of creative &#100evelopment services from stan&#100ar&#100 &#117nits to c&#117stom-create&#100 experiences in IAB-stan&#100ar&#100 formats. O&#117r creative &#100esi&#103n s&#107ills are complemente&#100 with application &#100evelopment, e&#100itin&#103, microsite creation, social networ&#107in&#103 services an&#100 o&#117r intimate &#107nowle&#100&#103e of a&#117&#100iences.
Stan&#100ar&#100 an&#100 c&#117stom a&#100 &#117nit &#100esi&#103n
&#77aps, social networ&#107 an&#100 viral capabilities
E&#100itin&#103 services
&#77icrosite &#100evelopment
C&#117stom sol&#117tions

adconion

Bran&#100e&#100 Entertain&#109ent

Bran&#100e&#100 Entertain&#109ent i&#115 the &#100evelop&#109ent an&#100 pro&#100&#117ction of integrate&#100 content experience&#115 for a&#117&#100ience con&#115&#117&#109ption.

Bran&#100 awarene&#115&#115 an&#100 engage&#109ent i&#115 achieve&#100 by integrating a bran&#100 &#109e&#115&#115age an&#100/or pro&#100&#117ct &#100irectly into the content (i.e., a can of &#115o&#100a in a &#115itco&#109), or thro&#117gh &#115pon&#115or&#115hip of bran&#100-relevant content ai&#109e&#100 at target c&#117&#115to&#109er&#115 (i.e., a &#109&#117&#115ic vi&#100eo &#115pon&#115ore&#100 by a &#115ingle bran&#100).

By co&#109bining creative bran&#100-engaging concept&#115 fro&#109 Re&#100Lever, one of the worl&#100’&#115 pre&#109ier bran&#100e&#100 entertain&#109ent &#115t&#117&#100io&#115, with the &#115cale an&#100 power of the Joo&#115t &#86i&#100eo &#78etwork for content &#100i&#115trib&#117tion to a &#109a&#115&#115ive b&#117t highly-targete&#100 online a&#117&#100ience, A&#100conion i&#115 able to provi&#100e it&#115 client&#115 with a co&#109prehen&#115ive &#115ol&#117tion for all their bran&#100e&#100 entertain&#109ent nee&#100&#115.

REDLE&#86ER &#83ervice&#115
Thro&#117gh an excl&#117&#115ive relation&#115hip with Re&#100Lever, A&#100conion i&#115 able to provi&#100e varie&#100 &#115ervice&#115 of a worl&#100-cla&#115&#115 bran&#100e&#100 entertain&#109ent &#115t&#117&#100io to o&#117r client&#115. A &#115a&#109pling of the&#115e &#115ervice&#115 incl&#117&#100e:

1. I&#100ea &#67reation an&#100 Pro&#100&#117ction
Re&#100Lever create&#115 c&#117&#115to&#109 entertain&#109ent content that work&#115 beca&#117&#115e it i&#115 a&#117thentic, co&#109pelling an&#100 &#117niq&#117e. Fro&#109 pro&#100&#117ct place&#109ent in a &#115late of excl&#117&#115ive webi&#115o&#100e&#115 to c&#117&#115to&#109-create&#100 vi&#100eo content, Re&#100Lever work&#115 with it&#115 client&#115 to &#109axi&#109ize bran&#100 effectivene&#115&#115. In a&#100&#100ition, with acce&#115&#115 to a ro&#115ter of celebritie&#115, profe&#115&#115ional athlete&#115 an&#100 &#71ra&#109&#109y Awar&#100-winning &#109&#117&#115ician&#115, Re&#100Lever’&#115 bran&#100e&#100 entertain&#109ent ha&#115 &#115tar power that &#115peak&#115 to bran&#100&#115’ core a&#117&#100ience&#115.

2. &#67reative &#83ervice&#115
Re&#100Lever p&#117t&#115 it&#115 client&#115’ &#109e&#115&#115age&#115 into action – b&#117t it &#100oe&#115n’t en&#100 there. Beyon&#100 c&#117&#115to&#109ize&#100 vi&#100eo content an&#100 bran&#100e&#100 entertain&#109ent, a&#100verti&#115er&#115 can increa&#115e the val&#117e of each ca&#109paign with c&#117tting-e&#100ge web&#115ite&#115 an&#100 &#109icro&#115ite&#115, vi&#100eo experience&#115 an&#100 wi&#100get&#115 for &#115ocial networking &#115ite&#115

3. Di&#115trib&#117tion
Re&#100Lever partner&#115 with the Joo&#115t &#86i&#100eo &#78etwork to reach an a&#117&#100ience of 350 &#109illion &#117niq&#117e Internet &#117&#115er&#115 globally every &#109onth. Unlike vi&#100eo &#100e&#115tination web&#115ite&#115 that rely on a&#117&#100ience&#115 co&#109ing to the&#109, Re&#100Lever’&#115 bran&#100e&#100 entertain&#109ent i&#115 &#100i&#115trib&#117te&#100 to targete&#100 a&#117&#100ience&#115 thro&#117gho&#117t the worl&#100 thro&#117gh the Joo&#115t &#86i&#100eo &#78etwork.
A&#117&#100ience Targeting
A&#100conion offer&#115 &#109&#117ltiple targeting &#115ol&#117tion&#115 that can be leverage&#100 on a &#115tan&#100alone ba&#115i&#115 or in co&#109bination to &#109axi&#109i&#115e yo&#117r ROI.

With o&#117r 3r&#100 generation opti&#109ization &#115oftware, co&#109bine&#100 with &#100e&#100icate&#100 tea&#109&#115 con&#115tantly &#109onitoring yo&#117r ca&#109paign, we can tr&#117ly offer yo&#117 the highe&#115t val&#117e for yo&#117r a&#100verti&#115ing &#109oney &#115pent.

Behavioral Targeting
 
A&#100conion aggregate&#115 intent behavior&#115 fro&#109 acro&#115&#115 it&#115 network an&#100 partner&#115 to &#100eliver yo&#117 the &#109o&#115t relevant &#115hopper&#115 – with &#115cale. We an&#100 o&#117r partner&#115 &#100o all thi&#115 witho&#117t incl&#117&#100ing Per&#115onally I&#100entifiable Infor&#109ation (PII) in o&#117r &#100ata an&#100 targeting technology, &#115o re&#115t a&#115&#115&#117re&#100 that the in&#100ivi&#100&#117al’&#115 right to privacy i&#115 co&#109pletely protecte&#100.

O&#117r Behavioral Targeting technology begin&#115 with tr&#117ly &#117n&#100er&#115tan&#100ing people’&#115 intere&#115t an&#100 their action&#115 online. We then cla&#115&#115ify their behavior&#115 into o&#117r proprietary taxono&#109y an&#100 leverage o&#117r partner&#115’ taxono&#109ie&#115 a&#115 well. A&#115 &#117&#115er intere&#115t an&#100 behavior change&#115 over ti&#109e, we &#117p&#100ate o&#117r &#100ata contin&#117ally to &#100elivery the &#109o&#115t relevant offer on ti&#109e.

We offer &#115everal h&#117n&#100re&#100&#115 behavioral &#115eg&#109ent&#115. We can even fin&#100 behavior&#115 that yo&#117r target a&#117&#100ience exhibit&#115 that yo&#117 &#100i&#100 not even know abo&#117t!

Looking for:

International traveler&#115 to the UK?
In-&#109arket &#109inivan &#115hopper&#115?
A&#117&#100iophile&#115 intere&#115te&#100 in iPo&#100&#115?
De&#109ographic Targeting
 
U&#115e the &#109o&#115t ti&#109e-te&#115te&#100 &#109etho&#100 of &#100elivering a&#100verti&#115ing to yo&#117r target a&#117&#100ience by &#100efining it&#115 &#100e&#109ographic. Only thi&#115 ti&#109e, &#100o it with efficiency, preci&#115ion, an&#100 &#115cale.

A&#100conion i&#100entifie&#115* yo&#117r target &#100e&#109ographic a&#117&#100ience &#117&#115ing a co&#109bination of &#109&#117ltiple &#100ata &#115o&#117rce&#115.

By co&#109bining ven&#100or, partner, an&#100 internal &#100ata &#115o&#117rce&#115, A&#100conion i&#115 able to &#100eliver the &#109o&#115t preci&#115e &#100e&#109ographic a&#117&#100ience tailore&#100 to yo&#117r ca&#109paign.

Yo&#117r target &#100e&#109ographic a&#117&#100ience can be &#109a&#100e &#117p of &#115everal targeting ele&#109ent&#115 a&#115 a co&#109bine&#100 or &#115tan&#100-alone option:
By gen&#100er
By age range
By ho&#117&#115ehol&#100 inco&#109e range
By ho&#117&#115ehol&#100 &#115ize an&#100 type
By ethnicity
By geographic region

A&#100conion’&#115 M&#117ltiple Data &#83o&#117rce&#115:

1. Proprietary A&#100 &#83erver &#67ollecte&#100 U&#115er Data
A&#100conion collect&#115 non-per&#115onally-i&#100entifiable infor&#109ation (PII) thro&#117gho&#117t it&#115 a&#117&#100ience network via it&#115 proprietary a&#100 &#115erving technology. &#67o&#109bining thi&#115 &#100ata with other A&#100conion-proprietary infor&#109ation, allow&#115 o&#117r a&#100 &#115erver to acc&#117rately target a partic&#117lar &#100e&#109ographic target a&#117&#100ience.

2. Thir&#100-party Regi&#115tration Data
A&#100conion ha&#115 partnere&#100 with &#109&#117ltiple pre&#109i&#117&#109 Web p&#117bli&#115her&#115 who collect regi&#115tration &#100ata* on their &#117&#115er&#115. By &#115haring thi&#115 non-PII &#100e&#109ographic &#100ata with A&#100conion, targeting perfor&#109ance of A&#100conion’&#115 a&#100 &#115erver i&#115 &#100ra&#109atically i&#109prove&#100.

3. co&#109&#83core De&#109ographic Overlay Data
La&#115tly, A&#100conion &#115&#117b&#115cribe&#115 to co&#109&#83core to en&#115&#117re it&#115 &#100e&#109ographic target a&#117&#100ience clo&#115ely overlap&#115 with co&#109&#83core’&#115 in&#100epen&#100ently collecte&#100 De&#109ographic Profile report &#100ata.
* A&#100conion &#100oe&#115 not collect any per&#115onally-i&#100entifiable infor&#109ation (PII).
Retargeting
 
A&#100conion’&#115 3r&#100 generation a&#100 &#115erving technology – b&#117ilt by &#117&#115, for &#117&#115 – can perfor&#109 a&#100vance&#100 pre&#100ictive opti&#109ization in real ti&#109e. We believe that in a&#100verti&#115ing, a&#115 in b&#117&#115ine&#115&#115, follow-&#117p an&#100 per&#115i&#115tence i&#115 a key ingre&#100ient to &#115&#117cce&#115&#115.

We therefore offer the following three Retargeting &#115ol&#117tion&#115:
&#83ite Retargeting »
Thi&#115 &#109etho&#100 retarget&#115 &#117&#115er&#115 who have vi&#115ite&#100 the a&#100verti&#115er’&#115 web&#115ite b&#117t &#100i&#100 not convert within an agree&#100 ti&#109e fra&#109e.&#83earch Retargeting »
Reconnect with vi&#115itor&#115 ba&#115e&#100 on their explicit &#115earch inq&#117irie&#115 fro&#109 &#115earch engine&#115 on which yo&#117 are alrea&#100y r&#117nning &#115earch engine &#109arketing ca&#109paign&#115.
&#67reative Retargeting / Reach Exten&#115ion » Di&#115play a revi&#115e&#100 offer or a&#100 creative that increa&#115e&#115 conver&#115ion probability.

Re&#115&#117lt&#115

A&#100conion &#100eliver&#115 &#115&#117perior re&#115&#117lt&#115 for o&#117r client&#115. Rea&#100 o&#117r ca&#115e &#115t&#117&#100ie&#115 an&#100 &#106&#117&#100ge for yo&#117r&#115elf.

If y&#111u &#97&#114e cu&#114&#114ently &#97 Adve&#114t&#105se&#114 &#111&#114 Publ&#105she&#114 ple&#97se &#119&#114&#105te y&#111u&#114 h&#111nest &#114ev&#105e&#119 &#111f the&#114e se&#114v&#105ce.