Advertising
Posted on Feb 25, 2010 under Ad Programs |Publishers
Display
Here’s what you need to know about our Display network:
Reach & Diversity: Our network is a great compliment to your sales force. We’ll get you more money for every impression by optimizing all of your available ad space to increase the value of every page view.
AdLearn: Our technology allocates ads, in a variety of sizes, across your site to guarantee your inventory is utilized efficiently and effectively.
Relevance & Control: We work with premium advertisers to deliver top-tier advertisements that are meaningful to your audience. And rest assured, we give you full control of the type of advertising on your site by allowing you to block ads by advertiser, industry, creative and even creative type.
No Risk: If we are unable to monetize an impression at your desired CPM, we pass that impression back to you.
Behavioral
The most valuable part of any website is its audience, but there is only so much inventory to sell.
We see a lot of your audience across our network. Extend your profit potential by joining our behavioral program to increase the true value of your audience.
Setup is a snap. No impressions are needed, and no maintenance is required.
Video
Our Lightningcast video ad serving platform operates with all major media players and offers dynamic ad serving. Control your campaigns, view performance and check earnings with our real-time reporting and payment interface.
Get Started Quickly
Work with our knowledgeable integration team to start monetizing your video content
Integrate easily with most player formats and third party players
Monetize
High quality, high CPM campaigns with a variety of different product offerings
Maintain complete control ‘ with the ability to block any ad at any time for any reason
Take advantage of online video advertising without the burden of hosting, trafficking and delivering varying campaigns with varying advertiser demands. We do it for you, thanks to our Lightningcast technology
Our video program is a complement, not a replacement, for your direct sales efforts.
Measurable Results
Real-time reporting offers valuable data on campaign performance and earnings
Monitor day to day earnings on your video campaigns
Track your site’s click-thru-rate, mid-play and end-play data
Mobile
Are you always selling 100% of your mobile inventory as efficiently as possible? If so, congrats and no need to keep reading. If not, here’s why you should go with the largest and most respected mobile advertising network:
It’s the easiest, fastest, most efficient means of monetizing your mobile content.
It’s in the company you keep ‘ showcase your inventory to the world’s leading agencies and brands.
Puts you in the company of the mobile medium’s most recognized sites.
End-to-end support and seamless campaign management.
Committed to maximizing the value of your inventory and growing your revenue.
TSM|Network includes 25 Content Channels, including Premium Weather, News, Sports and the largest Carrier On-Deck availability to ensure the most precise media buy.
Widgnet
Greetings to widget enthusiasts and novices alike, and welcome to Advertising.com’s Widgnet Advertising Solution. This is where widgets are transformed from clever little applications into hard-working revenue generators. It’s sort of like widget college.
If you create or distribute widgets, here’s what the Widgnet? Advertising Solution can do for you:
In-Widget Advertising :: Widgnet comes with all the perks of working with one of the world’s leading online networks: high-quality advertisers, remarkable optimization technology, creative slot sizes, and superior customer service.
Widget Distribution :: Our network reaches 90 percent of internet population, using the most sophisticated targeting and optimization technology yet devised. If we can’t deliver your widget to the people who want it, no one can.
If you’re new to the world of widgets and have a few questions, email us at widgnet@advertising.com about potential opportunities
Affiliate
No sales staff? No problem. We’ve selected some of the best brand name advertisers out there. All you have to do is choose the best banner ads for your site and earn a profit from each sale you generate.
Why join our buy.at affiliate network?
We work with 200+ of the largest e-commerce brands across the world, all available on our next-generation campaign management interface.
Intuitive and real-time campaign management interface: No waiting for end-of-month reports or needing a degree from MIT to figure out our dashboard. Our easy-to-understand interface provides real-time reporting, flexible tracking, and communication tools for both advertisers and publishers.
Reporting what you want, when you want it: our reporting is completely customizable, offering your preferred level of detail and report frequency.
Unique and evolutionary technology solutions: we continually invest in new technology and innovative tools, including:
ContentEngine: creates customized, dynamic product content for your website
LinkEngine: used to generate deeplinks to a specific product in an advertiser’s portfolio
WidgAt: a downloadable desktop widget providing real-time performance reporting
Expert affiliate managers: we take a partnership approach to building successful relationships with affiliates and are dedicated to supporting and growing your business.
For more information, go to www.buyat.com
FAQ
Thousands of publishers partner with Advertising.com because of our reputation for quality, our revenue-maximizing technology, and our unparalleled customer service. Selecting the right network is an important decision, so here are some answers to help you make your choice:
What revenue models do you offer?
Display Program: Revenue-share and CPM.
Channel Program: Revenue-share, CPA and CPM.
Video Program: Revenue-share and CPM.
Behavioral Program: Revenue-share.
Affiliate Program: CPA and CPC.
What kind of eCPMs do you offer?
While eCPMs can vary significantly based on publisher audience and content, ours are the most competitive in the industry ? thanks to our large breadth of advertisers and award-winning optimization technology.
What are Advertising.com’s payment terms?
For display, channel, video and behavioral campaigns, publisher payments are issued on or about the 30th day after the end of the month in which they were earned (for U.S. campaigns). Payments are issued monthly.
Can I block ads from my site for any reason?
Yes. Your personal Account Executive will assist you in implementing blocks by advertiser, creative, industry and creative type; while our video programs allow you to reject any creative for any reason ? including CPM. For our affiliate program, you maintain complete control by hand-selecting advertisements for your website.
What other sites does Advertising.com work with?
As the largest online network in the industry, Advertising.com works with only quality publishers ? including over half of comScore Media Metrix’s top 100 online properties.
What type of advertisers does Advertising.com work with?
Advertising.com works with the biggest and best brands in online advertising, having partnered with all of the top 20 US advertisers (Advertising Age, 2005).
What is the minimum monthly impression level to join?
Advertising.com’s display and channel programs require a minimum of 15,000 impressions per day, per ad size. Our video network program requires a minimum of 500,000 streams per month. There is no monthly minimum for our affiliate program.
How long does it take to be approved for the Advertising.com network?
Typically, approval takes approximately two business days.
Is there a cost to join?
There is no cost to join the Advertising.com network, apply today!
Do you require exclusivity in your contracts?
With the exception of affiliate campaigns running on behalf of University of Phoenix and RJ Reynolds, we do not require exclusivity
