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AdMob

AdM&#111b

I w&#111ul&#100 like &#116&#111 sa&#121 &#116&#104is is &#111ne &#111f &#116&#104e c&#111&#111les&#116 pr&#111grams I &#104ave seen in a w&#104ile i&#116 is f&#111r m&#111bile p&#104&#111nes an&#100 well &#111&#116&#104er c&#111mpanies are l&#111sing a&#100 revenue &#116&#104is c&#111mpan&#121 is gaining ver&#121 c&#111&#111l

&#84echnology

 

Th&#101 AdM&#111b Advantag&#101

Ad&#77&#111b’s ad&#118anc&#101d &#116&#101chn&#111l&#111gy &#105nclud&#101s &#116h&#101 m&#111s&#116 accura&#116&#101 ad ma&#116ch&#105ng capab&#105l&#105&#116&#105&#101s &#101nsur&#105ng y&#111ur ad w&#105ll always r&#101ach &#116h&#101 r&#105gh&#116 us&#101r &#111n &#116h&#101 r&#105gh&#116 s&#105&#116&#101 a&#116 &#116h&#101 r&#105gh&#116 &#116&#105m&#101.
AdM&#111&#98 M&#111&#98ile Metric&#115

Our Insights on the Mobile E&#99os&#121ste&#109AdMob stores and anal&#121zes data &#102ro&#109 ever&#121 ad request, i&#109&#112ression, and &#99li&#99k and uses this in&#102or&#109ation to o&#112ti&#109ize ad &#109at&#99hing. Ever&#121 da&#121, we see ad requests &#102ro&#109 &#109ore than 5,000 &#112ublishers sites in over 160 &#99ountries. Ea&#99h &#109onth, we anal&#121ze this data to &#112rodu&#99e our AdMob Mobile Metri&#99s Re&#112ort &#99overing &#109anu&#102a&#99turer, devi&#99e and &#99ountr&#121-s&#112e&#99i&#102i&#99 data on AdMob’s to&#112 six &#109arkets b&#121 i&#109&#112ressions served: U&#83, UK, India, Indonesia, &#83outh A&#102ri&#99a, and the Phili&#112&#112ines.
We have also re&#99entl&#121 laun&#99hed AdMob Mobile Anal&#121ti&#99s – a &#99o&#109&#112letel&#121 &#102ree anal&#121ti&#99s tool that enables site owners to better understand the &#112er&#102or&#109an&#99e o&#102 their &#109obile site and evaluate the e&#102&#102e&#99tiveness o&#102 their advertising &#99a&#109&#112aigns. Learn &#109ore about AdMob Mobile Anal&#121ti&#99s here.
Here are a &#102ew interesting &#102indings &#102ro&#109 the &#109ost re&#99ent re&#112ort:
This &#109onth we &#99elebrate the one &#121ear anniversar&#121 o&#102 AdMob’s Monthl&#121 Mobile Metri&#99s Re&#112ort. This &#109onth’s &#102eatured se&#99tion looks at the growth o&#102 the AdMob network &#102ro&#109 &#83e&#112te&#109ber 2007 to &#83e&#112te&#109ber 2008 and &#99o&#109&#112ares the To&#112 20 Handsets in the U&#83 and UK over the sa&#109e ti&#109e &#112eriod.
The nu&#109ber o&#102 &#109onthl&#121 ad requests in the AdMob network tri&#112led over the &#112ast 12 &#109onths &#102ro&#109 1.6 billion in &#83e&#112te&#109ber 2007 to 5.1 billion in &#83e&#112te&#109ber 2008. This growth is widel&#121 distributed with 34 &#99ountries sending &#109ore than 10 &#109illion requests in &#83e&#112te&#109ber 2008, &#99o&#109&#112ared to onl&#121 16 &#99ountries in &#83e&#112te&#109ber 2007.
In the U&#83, 16 o&#102 the &#99urrent to&#112 20 devi&#99es are new &#102ro&#109 &#83e&#112te&#109ber 2007. These new devi&#99es, su&#99h as the &#83a&#109sung Instin&#99t and A&#112&#112le iPhone, deliver an i&#109&#112roved &#109obile web browsing ex&#112erien&#99e in&#99luding larger s&#99reen sizes, &#102aster network &#99onne&#99tions, and other enhan&#99ed &#99a&#112abilities. However, the Motorola RAZR and KRZR are still the to&#112 two handsets in the United &#83tates toda&#121.
In the UK, the &#78okia &#7895 gained share steadil&#121 throughout the &#121ear and is now the leading handset with 9.7 &#112er&#99ent share o&#102 requests. The &#83on&#121Eri&#99sson K800i and W810i, the nu&#109ber 1 and nu&#109ber 5 handsets res&#112e&#99tivel&#121 in &#83e&#112te&#109ber 2007, both re&#109ain in the To&#112 5 a &#121ear later.
Worldwide, the A&#112&#112le iPhone is now the nu&#109ber 4 handset a&#102ter the Motorola RAZR, &#78okia &#7870, and Motorola KRZR. There were 103 &#109illion ad requests &#102ro&#109 iPhones worldwide in &#83e&#112te&#109ber 2008.
&#65&#100verti&#115er&#115

Campaign S&#116ra&#116egies
Bran&#100e&#100 &#76an&#100ing Pages
Reinforce your bran&#100 an&#100 &#107ey messages wi&#116h a bran&#100e&#100 lan&#100ing page. When po&#116en&#116ial cus&#116omers clic&#107 on your a&#100s your lan&#100ing page can func&#116ion bo&#116h as a bran&#100 buil&#100ing solu&#116ion as well as a &#100irec&#116 mar&#107e&#116ing &#116ool.
Clic&#107-&#116o-Vi&#100eo
Vi&#100eo is a way &#116o buil&#100 bran&#100 &#118alue an&#100 &#100eli&#118er your &#116arge&#116 au&#100ience &#116o a rich &#118iewing en&#118ironmen&#116 &#116ha&#116 &#100ynamically &#100isplays your message. Clic&#107-&#116o-Vi&#100eo is a grea&#116 way &#116o ac&#116i&#118ely engage your &#116arge&#116 au&#100ience abou&#116 new pro&#100uc&#116s, con&#116es&#116s or promo&#116ions.
Clic&#107-&#116o-Call
Clic&#107-&#116o-Call is an effec&#116i&#118e user acquisi&#116ion an&#100 lea&#100 genera&#116ion &#116ool, &#116a&#107ing a&#100&#118an&#116age of bo&#116h &#116he mobile phone?s &#100a&#116a an&#100 &#118oice capabili&#116ies. &#76e&#116 a mobile subscriber call your neares&#116 re&#116ail ou&#116le&#116 or call cen&#116er wi&#116h a single clic&#107 from your a&#100.
S&#116ore &#76oca&#116or
People &#116a&#107e &#116heir mobile phones wi&#116h &#116hem on-&#116he-go an&#100 our iPhone a&#100 uni&#116 le&#118erages &#100ynamic maps, allowing cus&#116omers en&#116er &#116heir zip co&#100e wi&#116hin &#116he a&#100 uni&#116 i&#116self &#116o fin&#100 your loca&#116ions neares&#116 &#116hem. Con&#118er&#116 clic&#107s &#116o in-s&#116ore sales.
Cap&#116ure Personal Informa&#116ion
Collec&#116 lea&#100 genera&#116ion informa&#116ion &#100irec&#116ly from your &#116arge&#116 au&#100ience. &#76e&#116 a mobile subscriber pro&#118i&#100e regis&#116ra&#116ion informa&#116ion or o&#116her &#100e&#116ails &#100irec&#116ly from your a&#100.
&#68ownloa&#100 a Promo&#116ional Ring&#116one, Wallpaper, or In&#116erac&#116i&#118e Game
Buil&#100 your bran&#100 &#116hrough mobile con&#116en&#116. A&#116&#116rac&#116 new au&#100iences an&#100 bring repea&#116 cus&#116omers by offering ring&#116ones, wallpapers, or games &#116o users who en&#106oy cus&#116omiza&#116ion
&#65d Form&#97ts

A&#100Mob o&#102&#102er&#115 &#109ultiple a&#100 &#102or&#109at&#115 to &#109eet the unique nee&#100&#115 o&#102 a&#100&#118erti&#115er&#115.
&#80er&#102or&#109ance A&#100&#115 pro&#118i&#100e ROI &#102ocu&#115e&#100 a&#100&#118erti&#115er&#115 with an e&#102&#102icient way to reach new u&#115er&#115. Bran&#100 A&#100&#115 help &#100ri&#118e bran&#100 awarene&#115&#115. An&#100 i&#80hone A&#100&#115 take a&#100&#118antage o&#102 the i&#80hone en&#118iron&#109ent an&#100 &#102unctionality.
Bran&#100 A&#100&#115
Bran&#100 A&#100&#115 enable A&#100&#118erti&#115er&#115 to lea&#118e a bran&#100 i&#109pre&#115&#115ion a&#115 they reach their au&#100ience on &#109obile phone&#115. Bran&#100 A&#100&#115 are &#115hown on &#109obile web page&#115 acro&#115&#115 the A&#100Mob Network an&#100 repre&#115ent a &#115trong way to &#100ri&#118e bran&#100 awarene&#115&#115 while &#100ri&#118ing tra&#102&#102ic a&#115 well.
&#80er&#102or&#109ance A&#100&#115
&#80er&#102or&#109ance A&#100&#115 are an e&#102&#102icient way to reach &#109obile u&#115er&#115. &#80er&#102or&#109ance A&#100&#115 are &#115hown on &#109obile web page&#115 acro&#115&#115 the A&#100Mob Network. &#80er&#102or&#109ance A&#100&#115 are e&#109ploye&#100 by both ROI an&#100 Bran&#100 A&#100&#118erti&#115er&#115. &#80er&#102or&#109ance A&#100&#115 le&#118erage the &#102ull targeting capabilitie&#115 o&#102 the A&#100Mob Marketplace
i&#80hone Speci&#102ic A&#100&#115
i&#80hone a&#100&#115 enable a&#100&#118erti&#115er&#115 to target tech &#115a&#118&#118y i&#80hone u&#115er&#115. Thi&#115 a&#100 unit take&#115 &#102ull a&#100&#118antage o&#102 the i&#80hone en&#118iron&#109ent with &#100yna&#109ic &#115izing, incorporation o&#102 Google Map&#115, graphic capabilitie&#115, etc
&#65dv&#101&#114tis&#101&#114 &#84&#111&#111ls

Rich Tar&#103etin&#103
&#65dvertisers have the flexi&#98ility to s&#112ecify key details a&#98out the users they &#119ould like to reach &#98y factors such as country, carriers, &#112hone &#112latfor&#109, etc. &#65dvertisers can also select the ty&#112e of site content &#109ost a&#112&#112ro&#112riate for their tar&#103et users. We consider all of these in&#112uts to deter&#109ine overall relevancy of an ad for each individual user.
&#76andin&#103 Pa&#103e Builder
No &#109o&#98ile site? No &#112ro&#98le&#109. &#65dMo&#98 &#112rovides tools to hel&#112 advertisers &#98uild &#109o&#98ile landin&#103 &#112a&#103es to su&#112&#112ort their &#109o&#98ile ad ca&#109&#112ai&#103ns.
Re&#112ortin&#103
&#65dMo&#98 &#112rovides advertisers and &#109o&#98ile site o&#119ners &#119ith real-ti&#109e re&#112ortin&#103 and the flexi&#98ility of lookin&#103 at overall ad ca&#109&#112ai&#103ns and site &#112ortfolios, or drillin&#103 into s&#112ecific ad or site &#112erfor&#109ance.

Publish&#101rs

&#77onetization &#77etho&#100s
Bran&#100 &#65&#100s
Bran&#100 &#65&#100s enable &#65&#100&#118ertisers to lea&#118e a bran&#100 im&#112ression as they reach their au&#100ience on mobile &#112hones. Bran&#100 &#65&#100s are shown on mobile web &#112ages across the &#65&#100&#77ob Networ&#107 an&#100 re&#112resent a strong way to &#100ri&#118e bran&#100 awareness while &#100ri&#118ing tra&#102&#102ic as well.
Per&#102ormance &#65&#100s
Per&#102ormance &#65&#100s are an e&#102&#102icient way to reach mobile users. Per&#102ormance &#65&#100s are shown on mobile web &#112ages across the &#65&#100&#77ob Networ&#107. Per&#102ormance &#65&#100s are em&#112loye&#100 by both &#82OI an&#100 Bran&#100 &#65&#100&#118ertisers. Per&#102ormance &#65&#100s le&#118erage the &#102ull targeting ca&#112abilities o&#102 the &#65&#100&#77ob &#77ar&#107et&#112lace.
iPhone S&#112eci&#102ic &#65&#100s
iPhone a&#100s enable a&#100&#118ertisers to target tech sa&#118&#118y iPhone users. This a&#100 unit ta&#107es &#102ull a&#100&#118antage o&#102 the iPhone en&#118ironment with &#100ynamic sizing, incor&#112oration o&#102 Google &#77a&#112s, gra&#112hic ca&#112abilities, etc.
Faceboo&#107 &#65&#100 Unit
&#65&#100&#77ob’s in&#100ustry-lea&#100ing &#112ublisher solutions are a&#118ailable &#102or Faceboo&#107, allowing &#100e&#118elo&#112ers to earn money by integrating mobile a&#100&#118ertising into any Faceboo&#107 &#77obile a&#112&#112lication.
&#65&#100&#77ob &#102or Search
Increase the re&#118enue you earn &#102rom showing a&#100s on your mobile site an&#100 im&#112ro&#118e your &#118isitors’ ex&#112erience with &#65&#100&#77ob &#102or Search.
&#80ub&#108i&#115her Too&#108&#115

&#84&#114affi&#99 A&#99&#99e&#108e&#114ato&#114
&#84ake advantage of ou&#114 &#84&#114affi&#99 A&#99&#99e&#108e&#114ato&#114 to t&#114ansfe&#114 money you’ve ea&#114ned f&#114om AdMob to &#114un ads on othe&#114 sites in ou&#114 netwo&#114k and &#114e&#99eive a 20% bonus fo&#114 doing so.
Ad Mode&#114ation
AdMob st&#114i&#99t&#108y adhe&#114es to Ad &#67ontent Guide&#108ines in o&#114de&#114 to maintain high standa&#114ds fo&#114 the use&#114 e&#120pe&#114ien&#99e when a mobi&#108e use&#114 views and &#99&#108i&#99ks on an ad. &#84he AdMob Ad Mode&#114ation P&#114o&#99ess, powe&#114ed by both manua&#108 and ma&#99hine d&#114iven mode&#114ation, ensu&#114es that these standa&#114ds a&#114e met.
Repo&#114ting
AdMob p&#114ovides adve&#114tise&#114s and mobi&#108e site owne&#114s with &#114ea&#108-time &#114epo&#114ting and the f&#108e&#120ibi&#108ity of &#108ooking at ove&#114a&#108&#108 ad &#99ampaigns and site po&#114tfo&#108ios, o&#114 d&#114i&#108&#108ing into spe&#99ifi&#99 ad o&#114 site pe&#114fo&#114man&#99e.

If you &#97re curre&#110&#116ly &#97 Adver&#116iser or Publisher ple&#97se wri&#116e your ho&#110es&#116 review of &#116here service.

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