AdMob
I would like to say this is one of the coolest programs I have seen in a while it is for mobile phones and well other companies are losing ad revenue this company is gaining very cool
Technology
The AdMob Advantage
AdMob’s advanced technology includes the most accurate ad matching capabilities ensuring your ad will always reach the right user on the right site at the right time.
AdMob Mobile Metrics
Our Insights on the Mobile EcosystemAdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries. Each month, we analyze this data to produce our AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob’s top six markets by impressions served: US, UK, India, Indonesia, South Africa, and the Philippines.
We have also recently launched AdMob Mobile Analytics – a completely free analytics tool that enables site owners to better understand the performance of their mobile site and evaluate the effectiveness of their advertising campaigns. Learn more about AdMob Mobile Analytics here.
Here are a few interesting findings from the most recent report:
This month we celebrate the one year anniversary of AdMob’s Monthly Mobile Metrics Report. This month’s featured section looks at the growth of the AdMob network from September 2007 to September 2008 and compares the Top 20 Handsets in the US and UK over the same time period.
The number of monthly ad requests in the AdMob network tripled over the past 12 months from 1.6 billion in September 2007 to 5.1 billion in September 2008. This growth is widely distributed with 34 countries sending more than 10 million requests in September 2008, compared to only 16 countries in September 2007.
In the US, 16 of the current top 20 devices are new from September 2007. These new devices, such as the Samsung Instinct and Apple iPhone, deliver an improved mobile web browsing experience including larger screen sizes, faster network connections, and other enhanced capabilities. However, the Motorola RAZR and KRZR are still the top two handsets in the United States today.
In the UK, the Nokia N95 gained share steadily throughout the year and is now the leading handset with 9.7 percent share of requests. The SonyEricsson 𒠘i and W810i, the number 1 and number 5 handsets respectively in September 2007, both remain in the Top 5 a year later.
Worldwide, the Apple iPhone is now the number 4 handset after the Motorola RAZR, Nokia N70, and Motorola KRZR. There were 103 million ad requests from iPhones worldwide in September 2008.
Advertisers
Campaign Strategies
Branded Landing Pages
Reinforce your brand and key messages with a branded landing page. When potential customers click on your ads your landing page can function both as a brand building solution as well as a direct marketing tool.
Click-to-Video
Video is a way to build brand value and deliver your target audience to a rich viewing environment that dynamically displays your message. Click-to-Video is a great way to actively engage your target audience about new products, contests or promotions.
Click-to-Call
Click-to-Call is an effective user acquisition and lead generation tool, taking advantage of both the mobile phone?s data and voice capabilities. Let a mobile subscriber call your nearest retail outlet or call center with a single click from your ad.
Store Locator
People take their mobile phones with them on-the-go and our iPhone ad unit leverages dynamic maps, allowing customers enter their zip code within the ad unit itself to find your locations nearest them. Convert clicks to in-store sales.
Capture Personal Information
Collect lead generation information directly from your target audience. Let a mobile subscriber provide registration information or other details directly from your ad.
Download a Promotional Ringtone, Wallpaper, or Interactive Game
Build your brand through mobile content. Attract new audiences and bring repeat customers by offering ringtones, wallpapers, or games to users who enjoy customization
Ad Formats
AdMob offers multiple ad formats to meet the unique needs of advertisers.
Performance Ads provide ROI focused advertisers with an efficient way to reach new users. Brand Ads help drive brand awareness. And iPhone Ads take advantage of the iPhone environment and functionality.
Brand Ads
Brand Ads enable Advertisers to leave a brand impression as they reach their audience on mobile phones. Brand Ads are shown on mobile web pages across the AdMob Network and represent a strong way to drive brand awareness while driving traffic as well.
Performance Ads
Performance Ads are an efficient way to reach mobile users. Performance Ads are shown on mobile web pages across the AdMob Network. Performance Ads are employed by both ROI and Brand Advertisers. Performance Ads leverage the full targeting capabilities of the AdMob Marketplace
iPhone Specific Ads
iPhone ads enable advertisers to target tech savvy iPhone users. This ad unit takes full advantage of the iPhone environment with dynamic sizing, incorporation of Google Maps, graphic capabilities, etc
Advertiser Tools
Rich Targeting
Advertisers have the flexibility to specify key details about the users they would like to reach by factors such as country, carriers, phone platform, etc. Advertisers can also select the type of site content most appropriate for their target users. We consider all of these inputs to determine overall relevancy of an ad for each individual user.
Landing Page Builder
No mobile site? No problem. AdMob provides tools to help advertisers build mobile landing pages to support their mobile ad campaigns.
Reporting
AdMob provides advertisers and mobile site owners with real-time reporting and the flexibility of looking at overall ad campaigns and site portfolios, or drilling into specific ad or site performance.
Publishers
Monetization Methods
Brand Ads
Brand Ads enable Advertisers to leave a brand impression as they reach their audience on mobile phones. Brand Ads are shown on mobile web pages across the AdMob Network and represent a strong way to drive brand awareness while driving traffic as well.
Performance Ads
Performance Ads are an efficient way to reach mobile users. Performance Ads are shown on mobile web pages across the AdMob Network. Performance Ads are employed by both ROI and Brand Advertisers. Performance Ads leverage the full targeting capabilities of the AdMob Marketplace.
iPhone Specific Ads
iPhone ads enable advertisers to target tech savvy iPhone users. This ad unit takes full advantage of the iPhone environment with dynamic sizing, incorporation of Google Maps, graphic capabilities, etc.
Facebook Ad Unit
AdMob’s industry-leading publisher solutions are available for Facebook, allowing developers to earn money by integrating mobile advertising into any Facebook Mobile application.
AdMob for Search
Increase the revenue you earn from showing ads on your mobile site and improve your visitors′ experience with AdMob for Search.
Publisher Tools
Traffic Accelerator
Take advantage of our Traffic Accelerator to transfer money you’ve earned from AdMob to run ads on other sites in our network and receive a 20% bonus for doing so.
Ad Moderation
AdMob strictly adheres to Ad Content Guidelines in order to maintain high standards for the user experience when a mobile user views and clicks on an ad. The AdMob Ad Moderation Process, powered by both manual and machine driven moderation, ensures that these standards are met.
Reporting
AdMob provides advertisers and mobile site owners with real-time reporting and the flexibility of looking at overall ad campaigns and site portfolios, or drilling into specific ad or site performance.
If you are currently a Advertiser or Publisher please write your honest review of there service.
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