PUBLISHERS
Adconion helps you better monetize your web audience with:
Innovative ad formats, from display ads and expandable and click-to-play video advertising to pre-roll video ads
Premium CPMs, through branding and performance campaigns from high-quality advertisers
A global audience network that monetizes international traffic
IMAGINE HIGHER CPMS AND MORE DOLLARS. NOW MAKE IT A REALTIY.
VIDEO
Add more value to your website – become a Joost Content Network partner
Professionally-produced video content engages audiences and encourages them to spend more time with their favorite sites. Adding the Joost Content Network brings entertaining video content to your site(s) through a state-of-the-art video player.
We believe that great content deserves an audience – but we don’t believe the audience should have to come to one site to watch content. We believe entertaining, relevant videos should be available wherever the audience is. As a publisher, you should be able to provide your audience with engaging video content they want to watch – and it should be easy for you to make this happen.
With the Joost Content Network, you get:
A cost-effective way to add licensed premium video programming to your site
Access to our library of professionally-produced video content – including celebrity news and gossip, music, comedy, action sports and web originals
A best-in-class video player for your own video content
A managed video solution that boosts site engagement
Customized integrations to maintain your brand’s look and feel
Through the Joost Content Network, publishers can also add more innovative rich media and video ad units to their sites. These in-banner video ads provide a more engaging and interactive end-user experience.
Find our more information about the Joost Content Network.
BRANDS
Adconion works with a wide variety of both brand and performance advertisers and agencies. We bring the right brands to your audience. Imagine some of these on your site…
INTERNATIONAL
Adconion is the largest independent global audience network, and is only second to Google in terms of global reach, reaching nearly 350M unique users monthly. If your website attracts an international audience, Adconion can better monetize this traffic by showing them relevant advertising that relates to their country of origin, rather than showing them only irrelevant U.S.-centric advertising.
Also, do you have a
dedicated sales team in Brisbane?
Are you represented in Madrid?
With a presence on 3 continents, with 16 local sales offices and 80 sales people, Adconion is best placed to be your sales representa-tive in non-US markets too.
ADVERTISERS
Yes, we’re an ad network that believes each advertiser deserves to reach its ideal audience – with minimum waste and maximum results. Customers let us into their lives, not vice versa. Adconion’s Audience Network uses innovative technology combined with good, old-fashioned human insight – our insight working with yours – to deliver audience-targeted campaigns.
Your One-Stop-Shop for Online Video Advertising
Online video advertising, a natural extension of the successful TV format, combines the power of the moving image with the interactivity and targetability of the web. At Adconion, we combine the world’s largest audience network with state-of-the-art video and targeting technology, a breadth of video advertising executions and creative production studios to help advertisers reach their target audiences with the brand-building power of video.
Video Products
The Joost Video Network is Adconion’s online video advertising solution.
Advertising on the Joost Video Network allows you to take advantage of the brand-building power of sight, sound and motion combined with the interactivity, targetability and measurability of the Internet. With the Joost Video Network, you can build emotional connections with relevant audiences, resulting in more effective and efficient brand awareness campaigns.
The Joost Video Network consists of two main products: in-stream video advertising and in-banner video advertising, and currently ranks #2 in the comScore Video Metrix. Both products conform with IAB standard video ad units.
In-stream Video Advertising:
In-stream video advertising mimics the format of TV advertising, but with added targetability and interactivity. The Joost Video Network supports pre-, mid- and post-roll video advertising with a variety of interactive elements, like overlays and companion ads, to drive awareness and responses. The Joost Video Network targets in-stream ads by matching them with relevant content, relevant websites and relevant audiences to maximize the effectiveness of each ad.
Our expert sales team will work with you to create a strategic video campaign that helps reach your goals. Take advantage of our experience, our technology and our team to create a successful and powerful online video campaign.
In-banner Video Advertising:
In-banner video advertising combines the power of video advertising with the scale of display advertising – for the Joost Video Network, that’s the ability to reach consumers through more than 2000 premium publishers worldwide. Advertisers have the opportunity to tell longer stories through in-banner video advertising using ads up to one minute in length. The Joost Video Network offers four types of in-banner video executions, in a variety of IAB-standard units to achieve your campaign goals.
Click-to-Play
Click-to-Play in-banner ads use compelling display graphics and messaging to drive consumers to initiate the ad. This method of delivery gives control to the consumer, and ensures that interested consumers watch the ad when they want to.
Auto-Stream
Auto-stream ads begin streaming video inside the banner when the page is loaded, attracting consumers with compelling video content. The viewer can then choose to initiate sound for the ad or interact with it further.
Expandable
Expandable in-banner ads begin with a compelling display or rich media ad, and expand to a larger area of the screen to show a high-impact video advertisement. While the video is playing, Expandable in-banner ads encourage more interaction, and provide a platform for the advertiser to share more compelling information about the brand, product or offer.
Expandable in-banner video ads are available as Click-to-Play ads or Auto-Stream ads. The banner expands and video begins playing upon the consumer’s action – such as clicking or mousing over the banner – with Click-to-Play Expandable ads, whereas Auto-Stream Expandable ads provide an engaging video experience upon the page load.
Expandable video executions enable video playback as a teaser inside the original banner and in the larger expanded area.
Creative Services
Adconion offers a full suite of creative development services from standard units to custom-created experiences in IAB-standard formats. Our creative design skills are complemented with application development, editing, microsite creation, social networking services and our intimate knowledge of audiences.
Standard and custom ad unit design
Maps, social network and viral capabilities
Editing services
Microsite development
Custom solutions
Branded Entertainment
Branded Entertainment is the development and production of integrated content experiences for audience consumption.
Brand awareness and engagement is achieved by integrating a brand message and/or product directly into the content (i.e., a can of soda in a sitcom), or through sponsorship of brand-relevant content aimed at target customers (i.e., a music video sponsored by a single brand).
By combining creative brand-engaging concepts from RedLever, one of the world’s premier branded entertainment studios, with the scale and power of the Joost Video Network for content distribution to a massive but highly-targeted online audience, Adconion is able to provide its clients with a comprehensive solution for all their branded entertainment needs.
REDLEVER Services
Through an exclusive relationship with RedLever, Adconion is able to provide varied services of a world-class branded entertainment studio to our clients. A sampling of these services include:
1. Idea Creation and Production
RedLever creates custom entertainment content that works because it is authentic, compelling and unique. From product placement in a slate of exclusive webisodes to custom-created video content, RedLever works with its clients to maximize brand effectiveness. In addition, with access to a roster of celebrities, professional athletes and Grammy Award-winning musicians, RedLever’s branded entertainment has star power that speaks to brands’ core audiences.
2. Creative Services
RedLever puts its clients’ messages into action – but it doesn’t end there. Beyond customized video content and branded entertainment, advertisers can increase the value of each campaign with cutting-edge websites and microsites, video experiences and widgets for social networking sites
3. Distribution
RedLever partners with the Joost Video Network to reach an audience of 350 million unique Internet users globally every month. Unlike video destination websites that rely on audiences coming to them, RedLever’s branded entertainment is distributed to targeted audiences throughout the world through the Joost Video Network.
Audience Targeting
Adconion offers multiple targeting solutions that can be leveraged on a standalone basis or in combination to maximise your ROI.
With our 3rd generation optimization software, combined with dedicated teams constantly monitoring your campaign, we can truly offer you the highest value for your advertising money spent.
Behavioral Targeting
Adconion aggregates intent behaviors from across its network and partners to deliver you the most relevant shoppers – with scale. We and our partners do all this without including Personally Identifiable Information (PII) in our data and targeting technology, so rest assured that the individual’s right to privacy is completely protected.
Our Behavioral Targeting technology begins with truly understanding people’s interest and their actions online. We then classify their behaviors into our proprietary taxonomy and leverage our partners’ taxonomies as well. As user interest and behavior changes over time, we update our data continually to delivery the most relevant offer on time.
We offer several hundreds behavioral segments. We can even find behaviors that your target audience exhibits that you did not even know about!
Looking for:
International travelers to the UK?
In-market minivan shoppers?
Audiophiles interested in iPods?
Demographic Targeting
Use the most time-tested method of delivering advertising to your target audience by defining its demographic. Only this time, do it with efficiency, precision, and scale.
Adconion identifies* your target demographic audience using a combination of multiple data sources.
By combining vendor, partner, and internal data sources, Adconion is able to deliver the most precise demographic audience tailored to your campaign.
Your target demographic audience can be made up of several targeting elements as a combined or stand-alone option:
By gender
By age range
By household income range
By household size and type
By ethnicity
By geographic region
Adconion’s Multiple Data Sources:
1. Proprietary Ad Server Collected User Data
Adconion collects non-personally-identifiable information (PII) throughout its audience network via its proprietary ad serving technology. Combining this data with other Adconion-proprietary information, allows our ad server to accurately target a particular demographic target audience.
2. Third-party Registration Data
Adconion has partnered with multiple premium Web publishers who collect registration data* on their users. By sharing this non-PII demographic data with Adconion, targeting performance of Adconion’s ad server is dramatically improved.
3. comScore Demographic Overlay Data
Lastly, Adconion subscribes to comScore to ensure its demographic target audience closely overlaps with comScore’s independently collected Demographic Profile report data.
* Adconion does not collect any personally-identifiable information (PII).
Retargeting
Adconion’s 3rd generation ad serving technology – built by us, for us – can perform advanced predictive optimization in real time. We believe that in advertising, as in business, follow-up and persistence is a key ingredient to success.
We therefore offer the following three Retargeting solutions:
Site Retargeting »
This method retargets users who have visited the advertiser’s website but did not convert within an agreed time frame.Search Retargeting »
Reconnect with visitors based on their explicit search inquiries from search engines on which you are already running search engine marketing campaigns.
Creative Retargeting / Reach Extension » Display a revised offer or ad creative that increases conversion probability.
Results
Adconion delivers superior results for our clients. Read our case studies and judge for yourself.
If you are currently a Advertiser or Publisher please write your honest review of there service.
